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A practical guide to AI governance and compliance in Hong Kong — the PCPD, HKMA and SFC expectations, plus a 13-point checklist for businesses adopting AI.
Artificial intelligence has moved from pilot projects to production. Hong Kong businesses now use generative AI to draft documents, screen transactions, serve customers and inform decisions — often faster than their governance has caught up. The risk is no longer whether to adopt AI, but whether you can demonstrate that you are using it responsibly when a regulator, client or counterparty asks.
This guide explains how AI is governed in Hong Kong, why a principles-based regime still creates real obligations, and provides a practical 13-point compliance checklist you can use to assess your own readiness.
Unlike the European Union, Hong Kong has not enacted a standalone AI statute. There is no local equivalent of the EU AI Act, and as at 2026 none has been proposed. Instead, Hong Kong has adopted a principles-based, sector-led approach: existing laws apply to AI, and regulators issue guidance setting out how they expect AI to be governed within their remit.
For most organisations, that means obligations come from four directions at once:
The absence of a single statute is often mistaken for the absence of rules. In practice, the guidance below is specific, and regulators expect senior management to be able to evidence compliance.
The PCPD's "Artificial Intelligence: Model Personal Data Protection Framework" (June 2024) is the cornerstone document for any organisation using AI that involves personal data. It sets out recommended practices across AI strategy and governance, risk assessment, the development and management of AI systems, and communication with stakeholders — all underpinned by the six Data Protection Principles in the Personal Data (Privacy) Ordinance (PDPO).
In March 2025 the PCPD followed up with a "Checklist on Guidelines for the Use of Generative AI by Employees", aimed at helping organisations write an internal policy on staff use of tools like ChatGPT. It expects employers to specify which tools are approved, define permitted use cases, prohibit entering confidential or personal data into public AI tools, and require human review of AI-generated output.
The DPO maintains the government's Ethical Artificial Intelligence Framework and, in April 2025, released the Hong Kong Generative AI Technical and Application Guideline. The Guideline articulates governance principles around lawful use, security and transparency, and accuracy and reliability, and addresses technical risks such as data leakage, model bias and error. While framed for developers, service providers and users broadly, it is a strong indicator of the standard regulators will expect.
If you are regulated, the bar is higher and more concrete.
The HKMA issued guidance in August 2024 on consumer protection in respect of the use of generative AI in customer-facing applications, requiring authorized institutions to maintain human oversight, provide mechanisms for human intervention, and allow customers to opt out or request human review. The HKMA's GenA.I. Sandbox — expanded in 2026 into GenA.I. Sandbox++ alongside the SFC, Insurance Authority and MPFA — gives firms a supervised environment to test AI use cases.
The SFC's circular of 12 November 2024 on the use of generative AI language models applies to licensed corporations. It is built on senior-management accountability and a risk-based approach, and treats certain uses — notably providing investment recommendations, advice or research — as high-risk. For high-risk uses, the SFC expects model validation and ongoing review for accuracy, a human in the loop before output reaches the client, testing of output robustness against prompt variations, and disclosure to users that they are interacting with AI.
Hong Kong's businesses are international, and so is AI regulation. The EU AI Act applies extraterritorially and is being phased in between 2025 and 2027 — it can capture Hong Kong providers and deployers whose AI systems or outputs are used in the EU. GDPR continues to apply to EU personal data. For groups operating into the Mainland, the PRC Personal Information Protection Law (PIPL) and the Interim Measures for the Management of Generative AI Services add a further layer, along with data-export controls. A Hong Kong governance programme that ignores these regimes is incomplete.
Use the checklist below to assess your organisation's AI governance maturity. Not every section applies to every business — the sector-specific items in particular apply only where you carry on the relevant regulated activity. Work through each area, identify what is already in place, and flag the gaps.
Every Hong Kong business using AI benefits from a baseline governance policy, but the urgency rises sharply for regulated firms, businesses handling significant volumes of personal data, and those operating across borders into the EU or Mainland China. For founders and smaller teams, the priority is usually two documents: an internal generative-AI use policy for employees, and a simple AI inventory and risk-assessment process. For regulated and cross-border businesses, governance needs to be embedded into board reporting, vendor contracts and compliance monitoring.
The most common gap we see is not the absence of any policy — it is governance that exists on paper but cannot be evidenced: no inventory of what AI is actually in use, no record of who approved a high-risk use case, and no human-review trail. In a principles-based regime, the ability to demonstrate responsible use is the compliance.
Alan Wong LLP advises founders, funds and businesses on AI governance frameworks, internal generative-AI policies, vendor and data arrangements, and sector-specific compliance with HKMA and SFC expectations — including as part of our fractional in-house counsel service for companies that need senior legal judgement without a full-time hire. If you would like a tailored version of this checklist or a review of your current AI governance, get in touch.
Disclaimer: This article is provided for general information only and does not constitute legal advice. It should not be relied upon as a substitute for specific legal advice on any particular matter. No solicitor-client relationship is created by your access to or use of this article. The law may change, and its application will depend on the specific facts and circumstances of each case. To the fullest extent permitted by law, we accept no responsibility for any loss or damage arising from reliance on this article.

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